Kuna keɓance ƙwarewar abokin ciniki fiye da kowane lokaci?Yana iya zama lokaci don sake tunani dabarun ku.Ga dalilin.

A cikin shekaru biyar masu zuwa, 80% na kamfanonin da suka saka hannun jari don keɓance abubuwan abokan ciniki za su yi watsi da ƙoƙarinsu saboda suna gwagwarmaya don sarrafa duk bayanan kuma ba su sami babban koma baya kan saka hannun jari ba.

Gwagwarmayar tare da keɓancewa

"Babban kasafin kuɗi ya zo tare da babban tsammanin," in ji masu binciken."Duk da haka komawa kan saka hannun jari na keɓancewa yana da wuyar ƙididdigewa."

Wannan saboda yawancin ƙoƙarin keɓancewa galibi ba su daidaita da tushen da ke auna ƙwarewar abokin ciniki - kamar Net Promoter Score da ma'aunin gamsuwa na abokin ciniki.Don haka albarkatun da aka zubar akan ƙoƙarin keɓancewa - kamar yaƙin neman zaɓe na imel, fashewar kafofin watsa labarun da kamfen ɗin tallace-tallace na musamman - ba za a iya ƙididdige su a ƙarshen sakamakon ba.

Yadda ake yin keɓancewar al'amari, biya

Amma kar a yi tunanin lokaci ya yi da za a jefar da keɓantawa daga tagar.Har yanzu yana da mahimmanci ga ƙwarewa da amincin abokin ciniki.

ƙwararrun ƙwararrun ƙwararrun abokan ciniki "ya kamata su kasance suna kallon keɓancewa azaman abin da ake buƙata na tebur na riƙe abokin ciniki da ƙimar rayuwa," in ji Garin Hobbs, darektan tallace-tallace dabarun."Kusan duk wani ci gaba da kuka gabatar da kwarewar abokin cinikin ku mai yiwuwa ya kawo tashin farko a cikin aiki, kawai saboda sabo ne."

Mafi kyawun fare: “… Ku tsaya tare da shi kuma ku ci gaba da haɓakawa,” in ji Hobbs.“Ya kamata a kalli keɓantawa a matsayin mai mahimmanci ga cikakkiyar ƙwarewar abokin ciniki, maimakon auna a matsayin wani yanki na aikin matakin yaƙin neman zaɓe.Gasa gasa da ci gaba mai dorewa yana kama da ROI mai kyau a cikin kasuwa mai cike da cunkoso. "

Masu binciken Gartner sun yarda: Koma kan abubuwan yau da kullun tare da ƙoƙarin keɓantawa, in ji su.

Maɓallai biyar:

• Ƙirƙiri bayyananniyar dabara don keɓance gwaninta.Yana da yawa fiye da tsara jerin imel zuwa abokan ciniki waɗanda suka sayi wani samfur.Fahimtar wanda kuke son kafa dangantaka ta rayuwa tare da - manyan abokan ciniki - kuma me yasa yake da mahimmanci.
• Ba da ƙarin zaɓuɓɓuka.Abokan ciniki suna son keɓancewar gwaninta tare da kuma ta tsarin wannanmafi dacewa gare su.Don haka bayar da ƙarin tashoshi da barin su su zaɓi mafi kyawun tashoshi don sadarwa yana buƙatar zama jigon jigon shirin keɓantawar ku.Saƙon na iya zama iri ɗaya, amma yana buƙatar samuwa ta hanyar tashar da suka zaɓa.
• Haɓaka (ko sake haɓaka) bayanan abokin ciniki.Samu labari daga tallace-tallace, tallace-tallace da sabis akan waɗanda suke aiki tare da galibi da abin da waɗannan nau'ikan abokan ciniki ke so.
• Haɓaka ayyukan kai.Yawancin ra'ayin abokan ciniki na keɓancewar gwaninta shine wanda bai kamata ya haɗa da wasu mutane ba!Suna son samun dama, amsoshi da iyawa don sarrafa asusun su a lokutan da ya fi dacewa da su.Wannan yana buƙatar ingantaccen dandamali na sabis na kai.Kuna son amintattun hanyoyin shiga waɗanda suka haɗa da na zamani FAQs, umarnin bidiyo, warware matsala-mataki-mataki, da siye, bin sawu da damar tarihin asusun.
• Tara ku yi amfani da ra'ayoyin abokin ciniki ba tare da ɓata lokaci ba.Kuna iya haɓakawa da haɓaka ƙwarewar abokin ciniki na keɓaɓɓen ta hanyar gano abin da abokan ciniki ke so, ƙiyayya, so da tsammanin koyaushe.Ba za a iya yin hakan tare da binciken kan layi kaɗai ba.A kai a kai tattara haske daga tallace-tallace da ribobi na sabis waɗanda ke hulɗa da abokan ciniki kowace rana.Koma zuwa ga kyawawan, ƙungiyoyin mayar da hankali na zamani.

Resource: An samo shi daga Intanet